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Event Details
Social media is becoming the new medium for businesses to develop fans and increase revenues. Success stories of companies engaging in social media are occurring on a daily basis. Do you even realize what your business might be missing out on by improperly engaging in or not monitoring Social Media at all?
Perhaps you are new to Social Media, or maybe you are dabbling with some of the sites but want to make sure you are doing things right. Regardless of how you plan to use Social Media for business, you need to ensure you're not wasting your time and/or not damaging your company brand by either not engaging in social media or doing it the wrong way!
Get started using Social Media for business the right way by taking this class taught by the published social media author and creator of the Windmill Networking blog Neal Schaffer. Classes are taught in a small environment with one-on-one help to make sure you achieve optimum results for your attendance that you can take home and put to immediate use. The workshop will also offer you a chance to network with other attendees and see how we can put the power of Windmill Networking to use to help each other out.
In this 90-minute workshop, the following topics will be covered:
1) Introduction to the Social Web
- A Short History of Communications
- The Convergence of Social Media
- Why Social Media is Not a Fading Trend
2) Social Media Site Overview
- Introduction to the Major Social Media Sites
- Understanding How to Engage in Social Media
- How Does Social Media Relate to Your Company?
3) Detailed Look at the Top 5 Social Media Sites: Blog/WordPress, YouTube, LinkedIn, Twitter, Facebook
- Introduction
- Main Functionality
- Case Studies
- Tips
4) Getting Started
- Creating Your Social Media Strategy
- Social Media Strategy Implementation
- Assessing Your Success
5) Q&A
By attending this workshop, you will save yourself hours of work trying to discover how to get started and start creating your social media strategy to increase sales NOW!
When & Where
Executive Career Services
2955 Main Street, Suite 110
Irvine,
CA 92614
Wednesday, December 2, 2009 at 1:00 PM - Wednesday, January 6, 2010 at 2:30 PM (PT)
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Hosted By
Windmill Networking / Neal Schaffer
Neal Schaffer is a leader in helping businesses and professionals strategically leverage the business potential of social media.
A Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking, Neal is an international social media conference speaker who is also known for his two award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.” As a leading social media strategist, Neal has created social media strategies and coached implementation for companies ranging from a Fortune 50 software company to a Grammy award-winning musician.
Neal is currently Vice President of Social Media Strategy for two social media agencies: Social 5150, focusing on consumer and B2B brands, and Green Dream Social, focusing on musicians and celebrities. In addition to providing social media strategy creation and implementation services through Social 5150 and Green Dream Social,
Neal also personally provides speaking, social media coaching, and training services through his own company, Windmills Marketing. Neal’s work has been recognized by the media and he has appeared in the Wall Street Journal, Bloomberg Business Week, Forbes, Yahoo!, and the American Express Open Forum. He has also spoken at leading social media conferences such as iStrategy Global Digital Media Conference, Online Marketing Summit, Gravity Summit, and LavaCon. A graduate of Amherst College, Neal is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County.
